Gif vs Jif
The internet's longest standing argument has always been about the right pronunciation of the word GIF. Is it GIF with a hard 'g' like in ' giving' or like the 'g' in generous? Is it Graphic Design Interface or Jirrafic Design Interface? We asked a few GIFs themselves for the right pronunciation. Did we find the answer? Is it '42'? Watch this video made for @dsgnfbrc and find out.
DESIGN TEAM
Written and directed: Meera Ganapathi
Animation: silentsage
Editor: Prakash Kurup
Music: Upmeshwar
Creative producer: Vanshika
Additional VO: Ayappa
Special thanks @sanketavlani @typethug @dsgnfbrc @agoodfeeling
Selected Works
MAMA ManilaBranding
Care CurrencySocial, Illustration
Just FlossMusical, 3d Illustration
MAMA BrandingBranding
ChinaJoy2024Event, branding, Illustration
Happy Year of DragonProject type
Let’s measure creativity! - MangaManga, eComics, Ai
ChinaJoy2023Event, branding, Illustration
36 Days of Type 2023 | A →ZTypography
MAMAEvent, Branding, Art Direction, Production, Motion Graphics
The Epicenter with Ronen MenseBranding, Podcast
Sunhak peace prize competition 2021 - Popularity AwardVideo, Motiongraphics, Illustration
36 Days of Type 2023 | 0→9Typography
Illustrations at AppsFlyerIllustration, Banners, Layout
Stickers - AppsFlyerStickers, Animation, Character
Self Portrait 20223D Illustration, Cinema 4d
AR Game at MAMA IndiaEvent, Augmentedreality
Festive Guide INDReport, Post, AppsFlyer
AppsFlyerXYaipoeng & naipran - TshirtPrint, Tshirt
Ganesha3dIllustration, cinema4d
Mid Autumn FestivalTypography, Midautumnfestival
Lost in Translation3dIllustration, Cinema4d
Women in MartechWebsite, Event, Branding
Band-Baja3dIllustration, Cinema4d
Gif vs JifVideo, Motiongraphics
ChinaJoyEvent, Gaming
Project Alpha A→ETypography, Exploration
Project Alpha F→JTypography, Exploration
Project Alpha K→OTypography, Exploration
Project Alpha P→TTypography, Exploration
Project Alpha U→ZTypography, Exploration
Zoom StickersStickers
Feast for eyes#3dIllustration #cinema4d
Animated Icons#motiongraphics #icons
Illustrations for Tet (Vietnamese New Year)#tet #Illustration
Memes#gifs
Uber-IND #saferforeachother#video #motiongraphics #illustration
Poster Compilation - GCR Team#poster #gifs #gcr
Indianama 2017#video #motiongraphics #illustration
UberLite#video #motiongraphics
Radhika weds Dheeraj#video #motiongraphics
UberEats-WorldCup#campaign #graphicdesign
Self Projects - MotionProject type
Uber- Digital/Motion#motiondesign #gifs #graphicdesign
Uber in car Safety - IND#infographics #print #safety
UberEats-IND-Socials#motiongraphics #gifs #graphicdesign