MAMA, which stands for Mobile Attribution and Marketing Analytics, is a premier event series by AppsFlyer, celebrated for its exclusive approach to industry engagement with minimal vendor intrusion. MAMA’s mission is to provide a platform that delivers actionable insights, showcases cutting-edge trends and innovations, and cultivates meaningful relationships within the marketing community.

Challenge and Objective

AppsFlyer's brand design team faced the task of elevating its signature event series, MAMA (Mobile Attribution & Marketing Analytics), to deliver a consistent and impactful brand experience across global markets.

 With 15 worldwide events planned for 2024, the challenge was to create an exciting and distinctive brand identity that would captivate marketing technology professionals and set AppsFlyer apart in the crowded conference landscape. A key objective was to generate a strong sense of FOMO among the target audience, making MAMA an unmissable event in the industry calendar. 

This new brand needed to be strong and adaptable, capable of being implemented effectively and consistently in different locations, by various marketing teams, and with diverse budgets.

Solution

We reimagined MAMA as "A festival of marketing insights," blending the excitement of a festival with the data-driven world of marketing technology. This innovative approach formed the foundation of the new brand architecture.

Motion

Landing Page

Entry Badges

Promotional Socials

Swags & Wayfinding

Stage and Production

Check out https://mama.appsflyer.com/