During one of our sessions at AppsFlyer MAMA Manila, we had an incredible debate on Brand Consistency VS Creative Experimentation, and that perfectly mirrors what we tried to bring to life at this event.

For MAMA Manila, it wasn't just about showing up with the right branding; it was about infusing every detail with the spirit and culture of the Philippines, from the welcome gate, to stage design, to the activation concepts, to the games and audience experiences. We wanted MAMA to feel authentic, local, and alive while still staying true to the global identity of our brand.

 Box Office Performance

USD 9.2M+ live ARR pipeline

USD 13.2M pipeline influenced for TikTok (a key co-marketing partner)

Star-Studded Cast

15 speakers (including our marquee customers GCash, Globe and BPI)

37,5% women leaders

53% from top-tier brands in FinTech, Telco, Media & Cloud

Audience Score

NPS 87.5 — certified fresh by the community

92% Retention Rate - Attendees stay until the end of the show.

Scene-Stealers

Drag Race PH Season 3 winner Maxie Andreison brought the house down as closing entertainment

Hosted by the iconic Inka Magnaye — voice of PAL, actress, and podcaster

Full House

325+ attendees from 12+ countries

Handpicked from 750+ RSVPs
and 540+ high-fit profiles

Viral Moment

42,000+ organic social engagements lit up our timelines

Landmark Platinum deal with TikTok — a MAMA first

370 buffet lunches