Uber - In Cab Safety

Safety information inside a car has one job: be understood instantly, by anyone, under stress. This project was a design challenge in restraint — creating an in-car safety board for Uber riders that communicates clearly in a glance, across language barriers, in a space roughly the size of a tablet screen mounted behind the headrest.

Verify your driver. Check the child lock. Know where the Safety Toolkit is. Three things that could matter when it counts.

Uber IND 
#Saferforeachother

Short motion graphics for Uber India for their #saferforeachother campaign (covid campaign)
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The ask was to design a small piece of smart communication that works beyond languages and is easy to understand. 

DESIGN TEAM

Illustration: Karishma Robert
Motion Consultant: Pratik
Rest: Anupam