AppsFlyer MasterClass rebrand

AppsFlyer MasterClass is a learning programme built for marketers and growth professionals. It needed a brand of its own. The challenge: create an identity that feels distinct enough to stand alone while staying unmistakably within the AppsFlyer family. Friendly and approachable, but credible enough to carry educational authority.

The identity is built around a cast of illustrated characters — each one a metaphor for a concept in growth marketing. Owls, lightbulbs, data charts with personality. The system extends across digital assets, merchandise, and event materials including the socks, which became one of the most talked-about pieces of swag at AppsFlyer events. A brand that people actually want to wear is a brand that's doing something right.

Let’s get to know each other.