MAMA San Francisco 2026
MAMA San Francisco 2026 was the first deployment of a new visual language I designed for MAMA's global event series. Built around place-specific illustration using the Golden Gate as the anchor. The system spans social, stage, digital, and print. Concept, illustration, motion, and execution: all in.
MAMA San Francisco 2026 was the first live proof of the new system. From the pre-event social campaign to speaker cards, stage backdrops, and event photography everything held together. The identity worked at every scale, in every format, in a room of 300 people who could feel the difference.
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