AppsFlyer For Games

AppsFlyer for Games needed more than a visual refresh. The ask was strategic: how does a B2B brand speak credibly to the gaming industry, an audience that has sharp instincts for authenticity and zero tolerance for corporate aesthetics?

The brief covered everything: brand strategy, visual identity, illustration system, and photography language. A full-spectrum rebrand, built to extend across every touchpoint.

The solution keeps the AppsFlyer core, its clarity, its confidence while introducing a visual layer built specifically for gaming. Energy through colour and composition. Immersion through photography. Personality through illustration.

The icon system brings a more tactile, playful character to functional product UI. The illustration vocabulary is gaming-native without being clichéd no joysticks, no pixel art, no shortcuts

The system is scalable, consistent, and distinctly AppsFlyer. Even as it speaks a language the gaming audience recognises. Bold enough to stand out in a noisy vertical. Structured enough to deploy at speed.

Let’s get to know each other.