Gif vs Jif
The internet's longest standing argument has always been about the right pronunciation of the word GIF. Is it GIF with a hard 'g' like in ' giving' or like the 'g' in generous? Is it Graphic Design Interface or Jirrafic Design Interface? We asked a few GIFs themselves for the right pronunciation. Did we find the answer? Is it '42'? Watch this video made for @dsgnfbrc and find out.
DESIGN TEAM
Written and directed: Meera Ganapathi
Animation: silentsage
Editor: Prakash Kurup
Music: Upmeshwar
Creative producer: Vanshika
Additional VO: Ayappa
Special thanks @sanketavlani @typethug @dsgnfbrc @agoodfeeling
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