I’m Anupam Kumar.
I lead brand systems, motion, and global event experiences. I build scalable visual languages and help teams ship consistently high-quality work.
Global Design Lead, APAC at AppsFlyer. Previously at Uber. (+)
BrandingBrand systems built to last.
From visual identity and typography to tone of voice and design systems. I build brands that scale across screens, stages, and markets. 6 years shaping how AppsFlyer looks and feels globally.
Epicenter w/ Ronen Mense
Podcast
Creative Direction, Editing
MotionDesign that moves.
Motion graphics, animated campaigns, GIF systems, and videos.
Built for social, screens, and everything in between.
AppsFlyer Sticker Pack
Animated Stickers
Motion Graphics, Animation, Gif
Sunhack Peace Prize
Awareness Video - Competition
Motion Graphics, Rap
EventsExperiences at scale.
Event identity, stage design, environmental graphics, and production brought to life for conferences, award shows, and brand activations across the globe. MAMA, ChinaJoy, and more.
Mid Autumn Festival
GCR Event - Gifting
Art Direction, Illustration
Webinar Compilation
GCR Webinar
Art Direction, Illustration, Composition
CampaignsIdeas that travel.
Integrated brand campaigns, from concept to execution across digital, print, and social. World Cup, Pride, product launches. Campaigns built around a moment and designed to move people.
AppsFlyer Japan
Manga
Publication design, AI Generated
AppsFlyer Illustrations
Reports, Socials
Illustrations, Art Direction, Layout
StudioWork made for the love of it.
Personal experiments, daily disciplines, and creative research. GraphiCal, 36 Days of Type, 3D portraits, and AI-augmented visual explorations. This is where the craft stays sharp.
